Why is it important to have a mobile-friendly website in HubSpot?

Having a mobile-friendly website is critical because it significantly enhances the user experience and aligns with Google's mobile-first indexing criteria. In today's digital landscape, a large portion of web traffic comes from mobile devices; thus, a responsive design ensures that users can navigate your site easily, regardless of the device they are using.

When a website is optimized for mobile, it not only makes browsing more convenient for visitors, but it also encourages longer engagement and increases the likelihood of conversions, such as sign-ups or purchases. Furthermore, Google prioritizes mobile-friendly websites for indexing and ranking, which means that having a mobile-optimized design can positively affect how your site is viewed by search engines. This adherence to best practices directly impacts your website’s visibility and attractiveness to potential visitors, making it a vital component of effective digital marketing.