Which type of pillar page is in the form of an ungated guide or ebook?

The type of pillar page that is characterized as an ungated guide or ebook is the 10x content pillar page. This format emphasizes in-depth, comprehensive content that goes beyond typical articles. A 10x content pillar page aims to provide extensive value, covering a specific topic in great detail, which is why it can be offered as an ungated resource.

This approach not only attracts organic traffic but also positions the brand as an authority in the subject matter. By having no gating, users can access the content freely, facilitating higher engagement and sharing. This strategy often leads to improved lead generation and audience building since it encourages users to explore additional resources offered by the brand.

In contrast, a standard blog post might contain valuable information but typically focuses on narrower topics. A static web page may not provide the extensive, categorized content expected from a pillar page. The term "pillar content page" could refer more generally to structured topic clusters but does not inherently indicate the comprehensive nature of a 10x content pillar page designed as an ungated resource.