Which term describes software that automates marketing actions?

The term that describes software that automates marketing actions is "Marketing automation." This encompasses a range of tools and technologies used by marketing teams to execute, manage, and automate marketing tasks and workflows. Marketing automation software is designed to streamline processes such as email marketing, social media posting, lead generation, and customer segmentation. By automating these tasks, businesses can enhance efficiency, improve targeted communication with customers, and ultimately increase conversion rates.

In contrast, content management refers to systems designed to create, manage, and modify digital content, typically to support a website or blog. Business intelligence involves the applications, technologies, and practices for the collection, analysis, integration, and presentation of business information to help organizations make informed decisions. User experience design focuses on optimizing interactions between users and products, particularly in terms of usability and satisfaction. Each of these areas is important in its own right, but they do not specifically address the automation of marketing actions like marketing automation does.