Which of these metrics can be tracked in a HubSpot campaign?

Prepare for the HubSpot Marketing Software Test with our specialized quiz. Utilize flashcards and multiple-choice questions, each equipped with helpful hints and comprehensive explanations. Equip yourself for exam success!

The metric that can be tracked in a HubSpot campaign is influenced contacts. This metric specifically measures the number of contacts that were influenced by the marketing efforts within a specific campaign. It captures how many leads or customers were impacted by the various elements of the campaign, such as content, emails, and other marketing assets.

Influenced contacts provide valuable insights into the effectiveness of a campaign and demonstrate how marketing activities contribute to lead nurturing and conversion processes. Tracking this metric helps marketers assess the overall performance of their campaigns and understand the return on investment (ROI) from their marketing efforts.

While the other metrics mentioned, such as website bounce rate, social media engagement, and customer satisfaction score, are important for a comprehensive overview of marketing performance, they are not specifically tracked as part of individual HubSpot campaigns. Thus, influenced contacts stands out as a relevant and actionable metric within the context of a campaign analysis.

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