Which of the following is NOT an example of a SMART goal?

A SMART goal is one that is Specific, Measurable, Achievable, Relevant, and Time-bound. The goal about having thought leaders contribute to an upcoming ebook lacks several key components of the SMART criteria.

This goal is not specific because it does not indicate how many thought leaders should contribute or define what "contribute" means in this context. Additionally, it is not measurable, as there is no quantifiable metric to assess whether the goal has been achieved. It also does not specify a timeline for when these contributions should occur, which makes it difficult to track progress and success.

In contrast, the other options are well-defined SMART goals. They specify clear outcomes (such as increasing website traffic or generating new leads), set measurable targets (like percentages or exact numbers), and establish time frames in which these objectives should be achieved.