Which of the following are the three types of segments you can create in HubSpot?

The correct answer highlights an important aspect of how HubSpot organizes contacts and other records. In HubSpot, segments can be categorized into active lists, static lists, and filtered views.

Active lists are dynamic and automatically update as new contacts meet the specified criteria, making them very useful for ongoing campaigns. This allows marketers to target and engage with a constantly refreshing group of contacts without needing to manually adjust the list.

Static lists, on the other hand, are fixed once they're created. They do not change over time and are typically used for targeted campaigns where a stable group of contacts is required, such as when sending a one-time email blast or creating a specific project.

Filtered views allow users to create customized views of their existing contacts based on various criteria. While they don't function as lists per se, they enable marketers to easily sift through records to find specific groups of contacts for analysis or targeted outreach.

This combination provides comprehensive tools for segmentation, empowering users to tailor their marketing efforts more effectively. Understanding these distinctions and functionalities is crucial for efficiently managing contact databases in HubSpot.