Which of the following actions is NOT part of contact management?

Contact management is focused on maintaining and optimizing the relationship between a business and its contacts, which involves multiple activities. Tracking communication history, for example, allows businesses to understand past interactions with contacts, ensuring that future communications are relevant and personalized. Storing contact’s personal information is a fundamental aspect of contact management, as it allows for tailored marketing and engagement strategies based on individual preferences and behaviors. Scheduling meetings is also part of this practice, enabling timely follow-ups and interactions based on the contact's availability.

On the other hand, analyzing marketing ROI, while essential for understanding the effectiveness of marketing campaigns, is not directly tied to the management of contacts. This analysis involves evaluating the overall performance of marketing efforts in relation to costs incurred, rather than focusing specifically on the management of individual contacts and their interactions. As such, this action falls outside the scope of standard contact management practices.