Which metrics are marketing teams less likely to report on?

Marketing teams typically focus on metrics that directly relate to their efforts in driving awareness, engagement, and leads. Metrics such as campaign engagement rates, website traffic, and email open rates measure the effectiveness of marketing strategies and the overall performance of campaigns. These metrics help teams understand how well they are reaching and resonating with their target audience, which is crucial for guiding marketing decisions and optimizing strategies.

On the other hand, individual sales users' monthly quota is more relevant to sales teams rather than marketing teams. This metric monitors the performance of individual sales representatives in achieving sales targets, which falls within the sales department's purview. Marketing teams are more concerned with generating leads and brand engagement rather than tracking the specific sales performance of individuals. Therefore, it is less likely for marketing teams to report on the individual sales quotas, as this information does not directly pertain to their objectives and metrics.