Which inbound marketing tactic involves creating content that answers audience questions?

Content marketing is focused on creating and distributing valuable content that is designed to engage and inform the target audience. This approach is built on the principle of answering questions and addressing the needs and challenges faced by potential customers. When brands produce content such as blog posts, articles, videos, or infographics that provide meaningful answers to the questions their audience is asking, they establish themselves as thought leaders, build trust, and foster relationships with their audience. This tactic not only drives traffic to websites but also nurtures leads through the sales funnel, ultimately leading to conversions.

The other tactics, while essential components of a comprehensive inbound marketing strategy, do not primarily focus on content creation in the way that content marketing does. For instance, email marketing typically involves sending promotional messages to an audience, while social media marketing focuses on engaging users on social platforms. Paid advertising, on the other hand, is about promoting content or products through paid channels rather than creating content designed to address audience questions directly. Thus, content marketing stands out as the correct answer, as it aligns specifically with the goal of answering questions through thoughtful, targeted content.