Where should you consider inserting calls-to-action throughout your blog post?

Incorporating calls-to-action (CTAs) in multiple locations throughout a blog post is crucial for engaging readers and guiding them toward the next step in their customer journey. The suggested approach of placing a text-based call-to-action at the top and an image-based call-to-action at the bottom leverages different styles and locations to capture attention effectively.

The text-based call-to-action at the top can draw in readers as soon as they open the post, capturing their interest and prompting initial engagement. This is particularly effective for capturing immediate attention and encouraging actions such as signing up for a newsletter or downloading a resource. The image-based call-to-action at the bottom serves as a visual cue after readers have consumed the content. By this point, they may be more inclined to respond positively to a visually appealing prompt, making it a strategic placement.

Additionally, placing CTAs in both text and image forms allows you to cater to different reader preferences – some may respond better to written prompts, while others might be more visually oriented. This strategy enhances the overall user experience and increases the likelihood of conversions by providing multiple opportunities for interaction.

In contrast, focusing on a single CTA placement, such as solely at the bottom or only in the sidebar, limits your chances of engagement.