Where is the information collected by your form submissions stored in HubSpot?

The information collected through form submissions is stored in contact records within HubSpot. When a user fills out a form on your website, such as a lead capture form or a contact request form, the data they submit is automatically associated with their contact profile in HubSpot. This allows for effective managing and tracking of leads, enabling you to gather insights into your audience's interests and behaviors over time.

Contact records serve as a central repository for all interactions and information related to each individual, including form submissions, email engagements, and other activities. This makes it easier for marketers and sales teams to segment their audiences, personalize communication, and ultimately improve their engagement strategies.

In contrast, sales records primarily focus on deals and transactions rather than individual contact details; campaign folders are used for organizing your marketing campaigns rather than storing submission data; and form analysis reports provide insights into form performance but do not store the data itself.