When linking your topic cluster together, it's critical that you __________.

Linking all subtopics to the pillar page is essential for establishing a strong topic cluster. The pillar page acts as the central hub of a group of related content that collectively covers a broad topic. By linking each subtopic back to the pillar page, you create a clear navigational structure for users and enhance the website's SEO. This strategy helps search engines understand the relationship between the topics and improves overall site authority.

This interconnectedness between the pillar page and its subtopics also encourages visitors to explore more related content, increasing engagement and time spent on the site. Furthermore, it facilitates better indexing by search engines, which can ultimately lead to improved rankings in search results.

Other methods, such as simply creating content for each subtopic or focusing solely on the main topic, do not capture the full benefits of an interconnected structure. Ignoring the linking to the pillar page undermines the purpose of creating a topic cluster, which is about providing comprehensive and navigable content around a core theme.