What were the original stages of the inbound marketing methodology?

The original stages of the inbound marketing methodology are widely recognized as Attract, Engage, and Delight. This framework revolves around providing value to customers throughout their journey, which is essential for building long-term relationships and fostering loyalty.

Attracting customers is the first step, where the goal is to draw the right audience to your content through targeted marketing strategies. This involves creating relevant and helpful content that resonates with potential customers, allowing them to discover your brand.

Engagement follows, focusing on nurturing the relationships you've started to build. This stage is about providing personalized and valuable interactions, ensuring that customers feel understood and supported in their decision-making process.

Finally, the delight stage emphasizes exceeding customer expectations and providing exceptional experiences, which can lead to brand loyalty and advocacy. This approach helps turn customers into promoters of your brand, enhancing your reach and reputation.

The option referenced, "Get Found, Close, Analyze," does not align with the inbound methodology's foundational concepts, as it focuses more on the sales process and measurement rather than the customer relationship journey defined by attraction, engagement, and delight.