What tool in HubSpot allows you to automate email campaigns based on user behavior?

Workflows in HubSpot is the correct choice because they are specifically designed to automate various marketing tasks based on user behavior and interactions. This tool allows marketers to create automated email campaigns that trigger when specific actions are taken by users, such as signing up for a newsletter, clicking a link in an email, or downloading a resource.

For instance, if a user fills out a registration form, a workflow can automatically send them a welcome email, followed by additional emails based on their engagement or interactions. This level of automation helps in nurturing relationships with leads, setting up reminders, and streamlining communication processes without manual intervention.

The other options do not offer the same level of automation provided by workflows. Forms allow for data collection but do not implement automation based on user behavior. The Analytics Dashboard provides insights and performance metrics but lacks any capabilities for automating campaigns. SEO Tools focus on optimizing content for search engines and do not pertain to email automation. Thus, workflows are uniquely adept at leveraging user behavior to drive automated email marketing efforts effectively.