What should be avoided when creating a landing page?

Creating an effective landing page is crucial for achieving your marketing goals, and one of the key practices is focusing on a single conversion goal. When a landing page has multiple calls to action, it can confuse visitors and dilute their attention, leading to lower conversion rates. Each element on the page should guide users toward a specific action, such as signing up for a newsletter or downloading a guide.

By having multiple calls to action, you risk overwhelming the visitor with choices, which can lead to decision paralysis where users leave the page without taking any action. Therefore, the emphasis should be on clarity and simplicity, allowing visitors to understand the primary purpose of the page without distractions or competing options. This approach helps in directing visitors toward the desired outcome.

In contrast, minimizing distractions, incorporating testimonials, and using a single conversion goal are best practices that enhance user focus and trust, ultimately improving the likelihood of conversion. A well-structured, clear landing page with one primary goal will drive higher engagement and conversion rates.