What is the purpose of a landing page in HubSpot?

The primary purpose of a landing page in HubSpot is to collect leads and drive conversions. Landing pages are specifically designed to capture visitor information through forms, encouraging users to take a specific action, such as signing up for a newsletter, downloading a resource, or registering for a webinar. This focused approach is vital for lead generation, as it allows businesses to gather contact details and nurture these leads further down the sales funnel.

Unlike regular web pages, which may provide a broad spectrum of information about the company or serve as promotional content for various products and services, landing pages streamline the visitor's experience by concentrating solely on a single objective linked to a marketing campaign. This targeted design helps enhance conversion rates, as the visitor's attention remains focused on the offer, reducing distractions that might lead them away from completing the desired action.