What is the purpose of a content pillar page?

The purpose of a content pillar page is to serve as a comprehensive resource on a particular topic. Content pillar pages are designed to establish authority and provide valuable information around a specific area of interest, making them a central hub for related content. They typically cover a broad subject in detail and link out to more specific content, such as blog posts or articles, which delve deeper into subtopics. This structure not only helps users navigate and access information easily but also supports SEO efforts by signaling to search engines that the pillar page is an important resource for that topic, ultimately improving its ranking and visibility.

The other options do not align with the primary function of a content pillar page. Providing detailed analytics relates more to data analysis tools rather than content organization. Selling products directly is the domain of product pages or e-commerce sections, not content that is meant to educate or inform. Showcasing team members pertains to team or company pages rather than content designed to serve as comprehensive informational resources.