What is the primary use of HubSpot's SEO tools?

The primary use of HubSpot's SEO tools is to optimize website content for search engines. These tools are designed to help marketers improve their website's visibility in search engine results, which is essential for attracting organic traffic. By analyzing keywords, competitors, and current content performance, HubSpot's SEO tools provide recommendations that can enhance content quality and relevance.

This optimization process includes adjusting on-page elements such as title tags, meta descriptions, and headers to meet best practices for search engine ranking. Furthermore, the tools also assist with tracking the performance of these optimizations over time, allowing marketers to refine their strategies based on real data.

The other options focus on different functionalities of HubSpot. Creating visual content falls under design and multimedia aspects, which is not the primary focus of SEO tools. Managing customer relationships pertains to the CRM capabilities of HubSpot, which is distinct from SEO efforts. Automating email communications is related to HubSpot’s marketing automation features, again separate from the focus on improving search engine rankings.