What is the primary purpose of a "thank you" page in HubSpot?

The primary purpose of a "thank you" page in HubSpot is to confirm the successful submission of a form and provide next steps or additional resources. This page serves as a vital touchpoint in the user experience after a visitor has taken an action, such as filling out a form for a request or signing up for a newsletter. It reassures the visitor that their action has been acknowledged, which helps build trust and satisfaction.

Moreover, this page typically includes information about what the visitor can expect next, such as delivery times for resources they may have requested, or additional actions they can take, such as exploring more content or following the company on social media. Including these next steps or resources enhances user engagement and drives further interaction with the brand.

While upselling additional products or encouraging social media sharing has its merits in marketing strategies, these actions do not fulfill the essential role of a thank you page, which is primarily focused on acknowledgment and guiding the visitor on what to do next. Collecting feedback might also be important, but it typically occurs separately from the confirmation of successful form submissions, as it can distract from the celebratory nature of acknowledging a completed action.