What is A/B testing and how is it used in HubSpot?

A/B testing, also known as split testing, involves comparing two versions of a webpage, email, or other marketing materials to determine which one performs better in achieving a specific goal. In the context of HubSpot, this process allows marketers to assess different elements, such as headlines, images, call-to-action buttons, or overall layout, and understand how changes might affect user engagement, conversion rates, and overall effectiveness.

By running A/B tests, users can make data-driven decisions based on real performance metrics rather than assumptions. This systematic approach aids in optimizing marketing strategies, leading to better user experiences and improved results over time. The ability to leverage HubSpot's tools for A/B testing helps marketers continuously enhance their campaigns and drive more successful outcomes.