What is a notable benefit of using HubSpot's email tool?

Using HubSpot's email tool to create and send personalized email campaigns at scale is notable because it allows marketers to tailor messages to individual recipients while efficiently managing large volumes of emails. Personalization is a key element in effective email marketing, as it can significantly improve engagement rates. HubSpot's system enables users to incorporate dynamic content, such as the recipient's name or specific interests, ensuring that the emails resonate more with each individual.

This capability not only enhances the recipient's experience but also increases the likelihood of conversions, making personalized campaigns a powerful strategy in the context of digital marketing. By facilitating this at scale, HubSpot simplifies the process of delivering customized content to broad audiences, saving time and resources while maximizing impact.