What is a landing page?

A landing page is specifically designed with the goal of converting visitors into leads by presenting a targeted message and an actionable item, such as a form submission or a download. Unlike a homepage, which often serves as a general entry point to a website with multiple navigation options, a landing page is focused and often stripped of extraneous information to keep the visitor’s attention on the call-to-action.

Landing pages are typically used in marketing campaigns. They are tailored to a specific audience and purpose, such as promoting a particular product, service, or offer. This focused design helps improve conversion rates as visitors are more likely to complete the desired action when presented with clear and relevant information along with a straightforward call to action.

Other types of pages, like those displaying blog articles or contact information, serve different purposes and are not primarily designed for lead conversion. The landing page's emphasis on a singular goal makes it a critical component in effective digital marketing strategies.