What is a "form" utilized for in HubSpot?

A form in HubSpot is primarily designed to capture user information, which plays a crucial role in converting website visitors into leads. Forms allow businesses to collect valuable data such as names, email addresses, phone numbers, and other pertinent information directly from users who express interest in their offerings.

When a visitor fills out a form, it signifies that they are engaging with your content or services, which is essential for lead generation and nurturing efforts. This interaction initiates a relationship where marketers can subsequently target these leads with personalized communications and offers, thereby facilitating the sales funnel.

While options related to sending promotional emails, generating feedback surveys, and analyzing visitor behavior are important aspects of digital marketing, they do not directly pertain to the primary function of forms within the HubSpot platform. The central purpose of forms is to enable effective lead capture, making option B the correct choice.