What does "lead conversion" refer to in HubSpot?

"Lead conversion" specifically refers to the process of turning a prospect into a customer. In HubSpot marketing software, this concept is at the heart of the sales funnel, where the aim is to guide potential customers through various stages until they make a purchase decision. This involves various optimization techniques, nurturing practices, and effective communication to build trust and engagement, ultimately resulting in the prospect taking the desired action of becoming a paying customer.

Other options pertain to different aspects of marketing and sales processes. For instance, nurturing leads focuses on building relationships with potential customers, generating new leads involves attracting potential customers, and promoting products is about showcasing offerings. While all these activities are related to the overall marketing strategy, they do not capture the essence of what lead conversion entails. Lead conversion is specifically about successfully completing the transition from prospect to customer.