What distinguishes an "email campaign" from a "drip campaign"?

An "email campaign" is typically characterized by being a one-time initiative aimed at delivering a specific message to a targeted audience. This could involve promotional announcements, newsletters, or special offers that are sent at a particular moment, usually intended to elicit a quick response or action from the recipients. The key element here is the singular nature of the send—each campaign is a distinct effort rather than part of an ongoing series or sequence of emails.

Drip campaigns, in contrast, consist of a series of automated emails that are sent over time, based on specific triggers or user actions, focusing on nurturing leads gradually. While email campaigns may certainly include similar content within them, they are usually not expected to be ongoing or staggered like drip campaigns.

The other choices reflect characteristics of email marketing but do not accurately differentiate between email campaigns and drip campaigns. For example, automated email sends over time describe the nature of drip campaigns rather than email campaigns. Additionally, a promotional campaign may involve the same content, and the requirement of a subscription list is a standard practice for both types but does not serve to define their differences.