What are two key considerations when developing a HubSpot social media strategy?

Knowing your buyer persona is essential when developing a HubSpot social media strategy because it allows you to tailor your content to meet the specific needs, interests, and behaviors of your target audience. A well-defined buyer persona helps you create engaging and relevant social media posts that resonate with potential customers, leading to higher engagement rates and stronger brand connection. Understanding who your audience is can inform your choices regarding platform usage, posting times, content formats, and messaging strategies, ultimately making your social media efforts more effective.

Considering your competition and market trends, while important, serve as supplementary information. They can inform you about industry standards and best practices, but the core of your strategy should revolve around your target audience. Setting a budget for ads is also a practical aspect but does not address the fundamental need to understand who you are trying to reach and how to connect with them through your content.