What are "smart content" features in HubSpot?

Smart content features in HubSpot refer to personalization capabilities that adapt the content displayed to users based on their specific characteristics, such as their demographics, behavior or lifecycle stage. This means that different visitors can see different content tailored to their preferences or needs, enhancing their experience and engagement with the website or marketing materials.

By leveraging data on user interactions and profiles, marketers can create a more relevant experience that resonates with individual users, leading to higher conversion rates. For instance, a returning visitor might see a different message compared to a first-time visitor, or content might shift based on a user's previous interactions with the brand. This dynamic approach to content presentation not only improves user engagement but also demonstrates a level of understanding and responsiveness to the audience’s interests and needs.