True or false? Only reference the core topic on your pillar page. Using synonyms of your core topic will confuse search engines on how to best rank this page.

The correct answer is that it is false to say that only referencing the core topic on your pillar page is necessary or that using synonyms will confuse search engines. In fact, search engines like Google are designed to understand context and variations in language. By including synonyms and related terms, you can enhance the relevance of your content, which aids in establishing a broader semantic context around your primary topic.

This approach aligns with search engine optimization best practices, encouraging more comprehensive coverage of a subject. You increase your chances of ranking for various related search queries while improving the user experience. Content that acknowledges related ideas and vocabulary helps search engines recognize the depth and authority of your page, potentially leading to better rankings.