To get started with adding a buyer persona in HubSpot, look for the __________ on your dashboard.

The most appropriate option for starting the process of adding a buyer persona in HubSpot is the top personas report. This report provides a detailed overview of the various buyer personas that have been established or identified for your business. By accessing this section, you can gain insights into these personas, including their demographics, behaviors, and preferences, which are crucial for creating effective marketing strategies.

The top personas report serves as a starting point for businesses to review existing personas and consider potential adjustments or newly developed personas basing on insights gathered from customer interactions and feedback. This functionality aligns directly with the goals of personalized marketing, allowing businesses to tailor their messaging and campaigns to meet the specific needs and characteristics of their target audiences.

In contrast to the other options, while the buyer persona overview might provide general information about personas, it does not serve as a primary entry point for adding new personas. The customer feedback section is more concerned with collecting insights from customers rather than the strategic development of personas. The sales dashboard focuses primarily on sales metrics and performance, providing tools for sales teams rather than marketing initiatives. Therefore, the top personas report distinctly stands out as the best choice for this purpose.