Should all assets be built before creating a campaign in HubSpot?

Building all assets before creating a campaign in HubSpot is not necessary and therefore the correct response is that it is false. In fact, an effective campaign can often be launched with foundational assets while allowing for the development of additional materials over time.

The campaign can begin with a core set of resources, such as a landing page, an email sequence, and social media posts, and then additional assets can be created in response to feedback, engagement, or analytics observed during the campaign. This iterative approach helps in maximizing flexibility and responsiveness to audience needs.

Moreover, many campaigns can leverage existing assets or content, allowing teams to focus on strategy and execution rather than spending excessive time creating everything beforehand. Crafting all assets upfront may slow down the campaign launch, and in the fast-paced nature of digital marketing, timely execution can be more beneficial than waiting to finalize every detail.

This flexible approach aligns with agile marketing principles, promoting adaptability and continuous improvement, key elements in successful marketing practice.