In a topic cluster, what is typically true about subtopics?

In a topic cluster, subtopics are typically covered in blog posts because the structure of a topic cluster revolves around a central theme or pillar content, which provides a broad overview of a subject. The subtopics serve to dive deeper into more specific aspects of the main theme and are usually elaborated in detail through individual blog posts. This approach allows for comprehensive coverage of the subject matter, improves SEO by interlinking related content, and enhances user experience by providing a logical content journey for people seeking diverse information.

Blog posts are effective for subtopics since they can be easily updated, optimized for search engines, and shared across different platforms, encouraging audience engagement. Integrating subtopics into a blog format also allows for the inclusion of keywords relevant to users’ search queries, which is essential in attracting organic traffic.

While other content types, such as social media posts or video content, can touch on these subtopics, they don't provide the same in-depth exploration that blog posts do, making the blog format the most suitable for this purpose within a topic cluster context.