How is the form submission rate calculated?

The form submission rate is calculated by dividing the total number of form submissions by the total number of page views of the form. This metric provides insight into how effectively a form is converting traffic into submissions. It essentially measures the conversion performance of a specific page where the form is located.

By calculating it this way, marketers can assess how appealing or user-friendly their forms are. A higher submission rate often indicates that visitors find the form relevant and easy to complete, while a lower rate might suggest that changes are needed to improve user experience or engagement.

The other options do not correctly represent the calculation of form submission rates. For instance, dividing total views by total interactions or using total unique visitors does not specifically capture the effectiveness of the form in converting page views into submissions. Multiplying total views by content length is also unrelated to submission rates, as it does not reflect user engagement in the context of form submissions.