All of the following are examples of on-page SEO best practices to consider when optimizing your pillar page EXCEPT:

The correct choice highlights a misunderstanding about the nature of on-page SEO practices. While featuring your core topic in a video at the top of the page can enhance user engagement and provide valuable content, it does not directly fall under the traditional on-page SEO best practices focused on optimizing the textual and structural elements of a webpage to improve search engine rankings.

On-page SEO primarily includes elements such as the strategic use of headlines, effective internal linking to relevant content, and keyword utilization throughout the text to signal to search engines what the page is about. These practices are essential for helping search engines understand the context and relevance of the content relative to users' search queries. Utilizing keywords and structured headlines also enhances readability and helps visitors navigate the content more easily.

In contrast, while video content can improve user experience and dwell time, it does not replace the fundamental practices intended to enhance SEO directly.